I really like living in the present times. No really!. Even kings in medieval lands did not enjoy the progress we now have at our finger tips. Want to try out new software? Download the evaluation version and check it out. Want to hear the latest songs by your favorite singer? Listen to sample songs. Go to the supermarket and come back with new products being given away free! And this feeling got more emphasized when I was reading Seth Godin's article
Taking photographs vs giving photographs this morning and had to conclude that I like the open style of marketing consisting of trials, evaluations and samplers.