Watching the Grammys last evening, brought this wonderful print ad to my attention. Throughout the evening various artists lent their faces to a group of words to form this style of picture during pre ad break fade outs. Branding at its sheer best.
Pic Courtesy: Radiohead at/ease
A logo (Greek ????????? = logotypos) is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. Source: Wikipedia
First came symbols, then came engravings, then the torch and then the flag.