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Logos and branding

A logo (Greek ????????? = logotypos) is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition.[1] The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
Source: Wikipedia

First came symbols, then came engravings, then the torch and then the flag.

Source:http://www.logodesignworks.com/blog/logo-design-history

As a history buff, I enjoyed reading a very detailed article from logodesignworks.com on how logos developed in our history.

Next I want to bring to attention, a very interesting article on Handwriting based logos from my friend David Airey’s blog, http://Logodesignlove.com.

The following are a couple of logos I liked from logopond.

Some Interesting Logo Sites, Logo Blogs and blogposts for you to explore…
http://www.38one.com/cleverblog
http://www.logodesignlove.com/
http://www.davidairey.com/top-50-graphic-design-blogs/
http://www.logodesignworks.com/blog/
http://logopond.com/

Lakshmi Mareddy is a polyglot from South India and is interested in design, technology, UI and human computing. She also is a history buff and an avid reader. If you like the way she writes, why dont you subscribe to the site feed via RSS or Email? Its absolutely free and helps you stay current. You can contact her via the contact page or write to lak [at] mareddy [dot] com.

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comments

02 Jul 200911:48 pm
 
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Lakshmi Mareddy said

David, I enjoy interacting with you, so no formalities at all.. Nandita Jhaveri logo is very Kanji Style no? I like the brush stroke effect….

 
24 Jun 200912:12 pm
 
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mybloglog avatar
David Airey said

Love that Nandita Jhaveri logo too. It has a very personal look to it, much like what I’d enjoy a switch to (been meaning to redesign my logo for some time now).

Thanks again for your time earlier, Lak. I’m sure you have plenty more important things to do than deal with my requests.

 
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