Watching the Grammys last evening, brought this wonderful print ad to my attention. Throughout the evening various artists lent their faces to a group of words to form this style of picture during pre ad break fade outs. Branding at its sheer best.
Pic Courtesy: Radiohead at/ease
A logo (Greek ????????? = logotypos) is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. Source: Wikipedia
First came symbols, then came engravings, then the torch and then the flag.
I have been a regular reader of http://www.deccanchronicle.com/ [DC in short], a hyderabad based english paper for the past 4 years now, as a weak connection to anything hyderabad. The only reason I used to tolerate reading the online version and badly designed site was that it was the only english newspaper. Yes we had Telugu papers, but the presentation and technology improved only in recent times. [earlier readers had to look at scanned images folks not the cool present day UTF fonts..] So sometime early Jan 2009, DC got a facelift. It now emulates certain CMS based news sites, and a vast improvement from the old version. Me being me, I had to look under the hood! I saw the site was composed of a gazillion divs, instead of tables and cells. [Look up the source of timesofindia, and you can see a host of tables over there!] I was impressed. [W3c standards? Atleast an attempt? Yes yes yes! Hallelujah!]
After a long long time, I ended up developing a blogger template for my friend Surya Prakash.
He has an excellent blog going, with some profound posts. So I decided to give his blog a much needed rehaul. After all, what are friends for?