I have been a regular reader of http://www.deccanchronicle.com/ [DC in short], a hyderabad based english paper for the past 4 years now, as a weak connection to anything hyderabad. The only reason I used to tolerate reading the online version and badly designed site was that it was the only english newspaper. Yes we had Telugu papers, but the presentation and technology improved only in recent times. [earlier readers had to look at scanned images folks not the cool present day UTF fonts..] So sometime early Jan 2009, DC got a facelift. It now emulates certain CMS based news sites, and a vast improvement from the old version. Me being me, I had to look under the hood! I saw the site was composed of a gazillion divs, instead of tables and cells. [Look up the source of timesofindia, and you can see a host of tables over there!] I was impressed. [W3c standards? Atleast an attempt? Yes yes yes! Hallelujah!]
After a long long time, I ended up developing a blogger template for my friend Surya Prakash.
He has an excellent blog going, with some profound posts. So I decided to give his blog a much needed rehaul. After all, what are friends for?
I was watching TV when I saw a small news clip about this site. The site is a very netflix like service, where you can rent toys for a small period of time. On one hand this is really nice, as one can introduce variety without breaking the bank. On the other hand, we need to address a very common situation in this age group - "Falling in love with a toy and refusing to part with it." I just hope that the business has thought of a contingency in this case.Miti (my son) and I were thinking on these lines a couple of years ago, when he wanted all the cool toys which I just could not afford to buy. We of course thought more on NGO lines where we could run a free toy library based on donor inputs. I just thought, wow how neat and about time too! And for all you neat freaks out there, as per the TV promo, I believe every toy between uses is sanitized and shrinkwrapped in...
SRC: a screen capture from the website http://www.ourmemoryof.com/On a different note not related to the above, this concept got me thinking. From a marketing point, this is one way of gauging interest. Develop a website, with a certain product pitch or a concept,with a tag "launching shortly" . Make sure you have a form for collecting e-mails. If you think you have enough interest, actually start the site or service, otherwise, you have a database of interested people, and you can pitch your next idea. I really don't know what the legalities of such a move might be, or if people have successfully done the same, without losing credibility. But I think its a good approach. What do you think? Would love to hear more from my readers on this..