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Play to win!

This is probably one of the coolest ways to go!  Dr. pepper is paying gamers to do what they love doing the most, keep playing video games! Now my son has a career option too! Tom Tsquared Taylor must be on cloud 9!

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The art of subtle marketing

I really like living in the present times.  No really!.  Even kings in medieval lands did not enjoy the progress we now have at our finger tips. Want to try out new software?  Download the evaluation version and check it out.  Want to hear the latest songs by your favorite singer? Listen to sample songs.  Go to the supermarket and come back with new products being given away free!  And this feeling got more emphasized when I was reading Seth Godin's article Taking photographs vs giving photographs this morning and had to conclude that I like the open style of marketing consisting of trials, evaluations and samplers.