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The art of subtle marketing

I really like living in the present times.  No really!.  Even kings in medieval lands did not enjoy the progress we now have at our finger tips. Want to try out new software?  Download the evaluation version and check it out.  Want to hear the latest songs by your favorite singer? Listen to sample songs.  Go to the supermarket and come back with new products being given away free!  And this feeling got more emphasized when I was reading Seth Godin's article Taking photographs vs giving photographs this morning and had to conclude that I like the open style of marketing consisting of trials, evaluations and samplers.
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I-phone and P2P

I always believed in the marriage of P2P and web 2.0. Most of the signs were already out there. One obvious use of this combination was of course illegal downloading of movies amongst private web 2.0 networks. But as a system, I believe that if you could pass the rewards, and stimulate participation, one could harness this trend for good as well.

Pundits have been yammering away for years about a "celestial jukebox" that will give everyone the ability to access all content ever created, from anywhere, at any time. This long-discussed concept is finally becoming a reality, at least as far as music goes.via Celestial Jukebox falls to earth 'Hey, making applications for the iPhone shouldn't be that hard'.... [I] thought how useful it would be to have a P2P client (first for me, then for the people) so I started learning and developing it myself." - Wired
I therefore was pretty excited when I was reading Wired's article on Eric Castro's "iSlsk". Eric is a 19 year old student of Universidad Tecnologica Nacional (UTN) (System’s Engineering career) located in Buenos Aires, Argentina and quite a geek with ...